Ford Taps “Enter Sandman” For Ad
February 4, 2021 9:05AM CST
- Ford has tapped Metallica’s 1991 tune “Enter Sandman” for its all-new 2021 Ford F-150 Raptor.
- The vehicle is a desert-racing inspired version of its F-150 pickup.
- Ford’s chief communications officer Mark Truby says, “When we thought about what song captured the new Raptor in all its dune-bashing, desert-running glory, one stood out: ‘Enter Sandman.’
- If a band allows their songs to be used commercially, is it considered “selling out?”
- Would hearing a band or song in a commercial make you buy the product?
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Metallica’s “Enter Sandman” Featured New Ford Commercial | Theprp.com
