• Ford has tapped Metallica’s 1991 tune “Enter Sandman” for its all-new 2021 Ford F-150 Raptor.
  • The vehicle is a desert-racing inspired version of its F-150 pickup.
  • Ford’s chief communications officer Mark Truby says, “When we thought about what song captured the new Raptor in all its dune-bashing, desert-running glory, one stood out: ‘Enter Sandman.’
  • If a band allows their songs to be used commercially, is it considered “selling out?”
  • Would hearing a band or song in a commercial make you buy the product?
Metallica’s “Enter Sandman” Featured New Ford Commercial | Theprp.com