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Monster Energy Expands to Alcohol and Cannabis

  • Monster Energy has announced to shareholders that they plan to expand their brand with alcohol and cannabis drinks.
  • Monster is in a non-compete contract with Coke right now that stops them from releasing any non-energy drinks but come next year the gloves are off.
  • The Wall Street Journal reports that Monster plans to release “hard seltzers, malt beverages, and spirits.”
  • How often do you drink energy drinks? What do you do to get that extra bit of energy to get through the day?
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