Slipknot’s Clown on the Importance of Whiskey
May 15, 2020 10:18AM CDT
- While older rock fans might find the proliferation of band-sponsored whiskey brands to be a bit unusual, to hear Slipknot’s M. Shawn Crahan talk about it, you’d think the practice has always been an important component of music marketing.
- The masked percussionist, better known as “Clown,” says branching out into fan-favored areas helps cement a band’s stronghold in popular culture. “Slipknot is a culture now, and we make sure that we hit our marks for what our culture needs,” Crahan says. “It’s law, and by this point, I’m just very blessed to be able to do a lot of other business stuff because I’ve stayed the course.”
- Slipknot has doubled down with two versions of their No. 9 Iowa Whiskey: 90 proof and 99 proof. The 90 proof sells for $39.99 a bottle, while the stronger stuff retails for $69.99.
- Does selling band-branded alcohol send the wrong message to younger fans? Percentage-wise, how many Slipknot fans would you say are drinking age?
