A statement was released today to Billboard magazine from officials with Dentsu Aegis Network….
“It’s a dream for agencies to work with iconic brands and to be associated with meaningful movements. We have a strong history of producing experiences that bring people together around common interests and causes which is why we chose to be a part of the Woodstock 50th Anniversary Festival. But despite our tremendous investment of time, effort and commitment, we don’t believe the production of the festival can be executed as an event worthy of the Woodstock Brand name while also ensuring the health and safety of the artists, partners and attendees.”
The statement goes on, “As a result and after careful consideration, Dentsu Aegis Network’s Amplifi Live, a partner of Woodstock 50, has decided to cancel the festival. As difficult as it is, we believe this is the most prudent decision for all parties involved.”
This statement comes days after the company missed the deadline to start selling tickets to the show. A source, that has knowledge of the situation, states that more than $30 million dollars has already been spent on the lineup and most artists have already been paid.
A representative from the Festival had reached out to Live Nation and AEG to inquire about a $20 million investment to save the event but both companies declined their offer.